Hi, I'm Ellie.
I'm a seasoned strategy director, and I love what I do.
I've worked with brands of all types and sizes, but my specialty is helping large, complex organizations develop and apply a unified brand strategy across multiple business units.
I approach brands and campaigns with an integrated, medium-agnostic mindset - allowing the consumer to inform creative, brand and creative strategy. My focus is on creating work that is not just creatively brilliant and effective -- but work that is effective because of its creative brilliance.
Personally? I'm fascinated by the supply chain, love a good trend, and I'm unashamed to say that I still love going to the mall.