Fifth Third Bank is one of the country’s largest regional banks, serving customers across 11 Midwestern states.
Fifth Third is always looking for ways to help their customers do better financially - that’s exactly what makes us a Fifth Third Better. Recently, we used a targeted ad buy to help our customers cut down on impulse spending. Instead of seeing a targeted ad, people saw a “blocked ad” that led them to our automatic savings tool, so they can start saving for something they really want!
BuyNow Blocker was featured by Contagious as their campaign of the week for 11/3.
Client: Fifth Third Bank
Agency: Pereira O’Dell
Role: Brand Strategy Director